The Idea-Driven Organisation (IDO) is based on the concept that the employees who interact directly with your customers, make your products, and provide your services, are in the best position to see where problems exist and what improvements and new offerings would have the most impact.

Implementation of the IDO is based on the principles in the bestseller Idea-Driven Organization by authors Alan G. Robinson and Dean M. Schroeder, which demonstrate how to align every part of an organisation to the generation and implementation of employee ideas. Professor Alan Robinson is a personal friend and mentor of Dr. Grobler, whose PhD research was focused on the personal and organisational factors that influence idea implementation of front-line personnel.